Typically the most popular way for somebody to come across a website in Hartford, NY is by going through a search engine.?Google is the most popular, so it?s important to target their results much more than other search engines. Businesses that use internet marketing and SEO have a clear advantage over those that don?t. The following are some incredible stats about search engines that you may not know:
- 75% of Americans use search engines on a regular basis.
- 56% of all Americans are using one every single day.
- 40% of all search engine searches are for local businesses and services.
- 54% of Americans?frequently make an online search instead of the phone book to find the nearest services.
- 92% of all nearby Hartford, NY searches will eventually convert into a sale.
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The whole internet search engine industry used to be about very short ?keywords? that would lead people to finding the website that they were looking for. Everyone used to merely type things like ?Hartford Real Estate? into a search engine, check out the first few results then make a decision.
Businesses who fail to use internet marketing and SEO will have a difficult time getting new customers.
Nonetheless,?these days people have become much better at searching with Google, so keywords have progressively become lengthier as a way to return far more relevant results. For example, instead of just ?Hartford Real Estate? which may give us some good websites for that keyword, we might be looking for something a little more specific.
Therefore, we might type ?Hartford Low Price Apartments?. The reason we would do this is because we?re fed up searching through websites that don?t offer us the opportunity to see any low price property, so we?re searching using Google rather than merely clicking on various websites.
This particular mentality has revitalized the world of small businesses online. Instead of just searching for a product or service,people right now look for a niche product or service in a particular area. This means that, instead of huge chains dominating the search results, small business websites that use internet marketing and SEO?(even in Hartford) are flourishing.
Without it, you just aren?t going to know how to get your website found on the first page of Google when local consumers search for your product or service. The competition won?be that fierce considering you will be competing for more targeted keywords, but you?ll still need to be able to be found by those Hartford consumers in order to succeed.
With more people moving towards local searches, you?re going to need to target your internet marketing?to specific keywords and locations. If you fail to do this, you?ll be competing with the major players within your industry nationally, and it?s a battle you almost certainly won?t win.
Find out how we can help get you a lot more leads, a lot more customers, and much more money in a headache free and clear to see way. Call 518-595-3098 today for a free consultation and online analysis. Hartford, NY internet marketing and SEO services by?James W Sweeney.
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