Home / Tech / Advertising Company ?HTP Company? Launches New Social Media Marketing Service
Leading Interactive advertising agency announces the release of a new social media marketing campaign focused at driving web based Internet traffic and increasing brand value via top social networking sites.
(Agoura Hills, CA) - [NEWSLI-PR] HTP Company, (http://www.htpcompany.com) an Internet advertising and SEO company in business since 1998, with locations in Agoura Hills California, New York City, Florida, Australia, India and the United Kingdom has announced the release of a full-service ?social media optimization? package in addition to lead generation, paid inclusion, analytics, video marketing, public relations and on-site optimization.
According to research conducted by The University of Massachusetts Dartmouth Center for Marketing Research, ?Social Media ROI is a Game Changer?. An effective team of social media experts can make a significant difference in how businesses are perceived on the Internet. Utilizing a multi-layered approach, savvy professionals can capture the essence of social media conversations and use the information in the most effective ways possible. Coupled with traditional SEO techniques, a more accurate approach serves to pinpoint the target audience more effectively.
While search engine optimization (SEO) is still considered to be the most productive method of attracting new targeted web traffic, social media is continually indicated as an effective method for harnessing new business and building brand reputation. More web traffic is essential to any company?s success, and it?s the ?targeted traffic? that leads to most conversions and sales. Businesses need the ability to harness the ever changing social marketplace to compete.
?HTP Company analysts have extensive experience assisting companies with brand building, SEO, social media and digital marketing. To compete in today?s marketplace, businesses need to explore the kind of advanced Internet marketing strategies that incorporate new evolving methods. Social media management services are necessary for the success of any online marketing campaign; by addressing core branding elements, a company can effectively boost their online visibility for virtually any type of business or service. This makes it much easier to achieve higher traffic rates, at the end of the day, effectively leading to more conversions.? said Jim Gonzalez, President of HTP Company.
Many businesses find that the Internet landscape is too challenging to attempt to master it on their own. Social media tasks can go far beyond just joining social networks such as Facebook and Twitter; it?s about how you use them, what type of content you?re adding and in what way you?re contributing to the discussion. ?The benefits of social media are the ability to connect with current and potential audiences. There are numerous ways to accomplish this, however, the average company does not have the ability to ascertain what all of them are, let alone the time to implement them. HTP social media experts can produce campaigns that cut through all of the noise ? a critical time saver in today?s competitive niche-driven marketplace? said Travis Tonsbeek, Director of Operations at HTP.
?In order to truly leverage what social media has to offer, companies must build solid presences in order to extend their reach, establishing credibility and then maintaining those essential connections. HTP designs strategies around the latest techniques bringing together our customers and their clients with a skill that has been acquired over much time and with much experience. Ultimately, social media is about significance. Our SEO marketers and strategists help firms determine how to craft their marketing message in the most succinct and relevant ways possible.? Gonzalez added.
About HTP Company
HTP is a next generation Internet marketing and advertising company with its main headquarters located in Agoura Hills, California, approximately 30 miles northwest of downtown Los Angeles. HTP Company specializes in all forms of online advertising and lead generation providing strategic and expert search marketing campaigns using both PPC (pay-per-click) advertising and algorithmic (natural) search engine optimization services.
To find out more please call toll free 1-800-213-8530 or visit http://www.htpcompany.com
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