Instagram is no longer an option but a MUST for business owners and online entrepreneurs who are looking to expand their brand, attract new customers and increase their profits. With 8500 likes & 1000 comments per second, Instagram has not become a necessity! Boasting 90 million active users who upload 40 million photos a day, Instagram is growing like crazy!! In today?s post I am going to share with you 10 Instagram tips you can being implementing immediately to increase profits and brand awareness!
What is Instagram?
Instagram is a fun way to share your life, experiences and business through pictures. Downloadable as a mobile application, you can snap a photo with your mobile phone, then choose a filter to transform the image into a picture you can share with the world. Instagram in essence is the the world through pictures. Pretty cool huh?
But you may be wondering ? How exactly can I use this online platform to grow my business. Well I am glad you asked, because I am going to share with you 10 Instagram tips for business owners and online entrepreneurs!!
But before we start make sure to follow me at http://www.instagram.com/andreabolder?as?I share through photo the tips I am teaching you today!!!
10 Instagram Tips For Business Owners and Online Entrepreneurs
Instagram Tip #1:
Find out exactly what your customers like and don?t like. You have to be aware of what people are attracted to. Take note of likes, comments, and popular hashtags. This will provide for you a great jumping off point on what type of content you should be focusing on publishing!
Instagram Tip #2:
You always want to lead with content that inspires, uplifts, encourages, serves and praises others. You goal is to create action with your pictures. Share a tip, give some value, help someone feel better. Your Instagram feed should be one worth following! (This applies to Facebook, Twitter and all the other social networks as well). If you provide value, lead with a serving spirit and give people want they want, you will never have a shortage of followers. You want to be the Instgram user that others can?t wait to read, people are excited about your next post and proud to be able follow your updates. You want to be the diamond in their news feed, shiny bright and standing above the rest!
Instagram Tip #3:
Be unpredictable! Have fun! Be different! You want to show people who you are through your pictures. Don?t be afraid to express your personality and uniqueness. Nobody likes boring! So switch up your post. Keep it fresh and give your followers lots of variety so they never quite know what to expect. People want to connect with other people so open up and show them your life. Share all facets of your life not just the business side.
Instagram Tip #4:
Use hashtags # for followers. As we all know from Twitter hashtags are a powerful way to connect people to you. Search out popular # signs that go outside your product or service but align with who you are as a person and marketer. #laptopincome #winning #entrepreneurship, #business, #life, #family, etc expresses me and aligns with my biz philosophy! Instagram is a search engine, so remember to add # that other people are actively searching for. Your goal is to let people see you and what your lifestyle represents. Stay true to who you are and engage on a broader level with others.
Instagram Tip #5:
Share ALL of your interests and talents on Instagram. Just because you are a business owner, marketer or work from home mom doesn?t mean you can?t connect with others outside of your niche. Do not niche yourself so tightly that only a small group of people can relate to you. Your focus is to reach as many people as possible. Share examples of your work. Show stories of others. You want people to experience what you do through your pictures. Show that people can ?do it? and that what you are doing ?works?. The people who impact the most lives are those that others can look up to, be encouraged by and aspire to be like!
Instagram Tip #6:
Use Instagram just as you would use an email, tweet, or facebook post. Educate, Inform, and Entertain your prospects and clients, announce new events, send inspirational messages. Remember you pictures are worth 1000 words. You can to show people you care, you are here to help and support them. Share your expertise, share your knowledge and insights. Not only will people follow you they will tell their friends and network to do so as well. Your #1 goal is to get good as using Instagram and using it daily.
Instagram Tip #7:
SEO your Instagram posts. Hashtags have been the driving fore behind Twitter, they feed into Google and we even use them on Facebook. Hashtags will increase your following as well as drive organic traffic to your blog or website. Make sure you are using hashtags that relate the the content your ideal prospect is searching for on Google and in the search engines. Use hashtags exactly as you would on your blog or video uploads.? We teach you how to make money blogging. It?s free!! Be sure to drive your message and steer people? to you. This will create momentum and buzz in your business and you?ll be surprised by just how quickly things begin to grow!
Instagram Tip #8:
Keep your Instagram profile and bio in line with your other social networking sites. Your bio should be professional, keyword rich and include a link to your blog or lead capture page. Give people a central hub where they can connect and learn more about what you do online. If you present yourself professionally, with style and tact, it will automatically increase your results!
BTW you?ll want to make your profile NOT private as a business owner on InstaGram or others can?t see what you post! That won?t change the world!!
Instagram Tip #9:
Be consistent. This is a HUGE one. Posting regularly is what drives results. You can?t post 3 pictures today and none for the next 3 months. It will not do anything for your overall marketing strategy. Make time to post daily, it only takes a few seconds to do. Consistent marketers will always win rather than those who focus on sporadic impulses ad work on a whim. Be consistent!!
Instagram Tip #10:
Do not overly promote your services and products. One out of every ten picture posts (10%) should mention your product or service. But when you do want promote do it with eye-catching pictures that grab peoples attention. Take a picture of the products cover, the sales page, or a screenshot of the inside of the product. If you are promoting a launch, do a countdown with an ending date. It?s all about being creative, being fun, and engaging your audience to drive results.
So hopefully you have a better handle on how to use Instagram to boost your online presence and business.? Do you have any tips you want to share on how you use Instagram? Share them in the comments below.
Source: http://andreabolder.com/2013/10-instagram-tips-for-business-owners-and-online-entrepreneurs/
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