As the head of a small ad agency, I always find that getting small business owners to embrace a balanced approach to marketing is somewhat difficult. Some entrepreneurs are all about the biggest and loudest marketing ideas. Others are fixated on the practical aspects of communications.? I happen to believe that impactful campaigns are born by striking a balance between creativity and practicality.
For today?s piece, I?d like to walk you through both sides of the equation.? If you find that you gravitate to one side, focus on embracing the points from the other.? At times, this process can be difficult for business owners to do, as you?ve likely arrived at this stage in your business by doing things your way ?(that of course, is not all bad).? However, if you?ve plateaued a bit and are looking to take your operation to the next tier, it may be time to give both sides of your marketing campaign a second look.
Creative Side
Move Outside Norms ? allow yourself the freedom to change things up a bit.? If you find that you are falling prey to template-advertising, force yourself to do new things. More specifically, if you are following step 1, 2, and so on to draft your messages, you?re being formulaic. Change the order; surprise your audience and yourself, for a change
Look
We recommend you visit the following site for more complete information and related topics. Article source: http://smallbusiness.foxbusiness.com/marketing-sales/2013/02/20/art-and-science-behind-small-business-advertising/
Source: http://leomoo.com/2013/02/the-art-and-science-behind-small-business-advertising/
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