E-mail thecoach@radiocoach.biz, 1 888 680 7234, Radio Talent Coach Sam Weaver is an authority on coaching air talent for traditional radio, Internet radio, and podcasting. Let Sam assist you in reaching your broadcast goals.
New Language
You are at a disadvantage if you visit a non English speaking country and can not speak the language. In order to effectively operate in the new world order of social media and social networking, it is important to understand the terminology. I have compiled a list of terms A-Z from various resources to assist you in learning social media language. It is going to take 13 blogs to cover all the information, time for C and D. Check older post for previous. (source references will be listed at the bottom of each post.
Channel:
A group of podcasts, each represents one mp3 audio file (or program). When subscribing to podcasts, it is the channel you subscribe to.
Chat:
Real time interaction on a web site, with a number of people adding comments via text.
Chat Room:
A designated online location for chat to take place. Unlike forums, chat room conversations are real-time exchanges.
Chicklet:
Internet slang for the little square icon indicating an RSS feed is available for a page. It?s also used to refer to the small buttons used to subscribe from a particular service, such as Google Reader.
Many podcatchers allow you to drag chicklets to add to your subscriptions. By the way , a podcatcher is an application you can use to subscribe to podcasts; the podcatcher automatically downloads podcasts as they are posted to a site. Podcatchers can also transfer downloaded podcast files to a portable media player
Clodpasting:
A lame attempt to use online audio programming to launch a career into show business. Noun: clodpast, a poorly conceived and/or executed digitally broadcast audio message.
Collaboration:
Being able to discuss and work with people across physical boundaries through the sharing of information enabled by a variety of online media (email, blogs, forums, chatrooms, podcasts, websites, and various social networking sites). Collaboration is considered one of the higher goals of social networking and software.
Comments:
Blogs often allow readers to add comments under items, and may also provide a feed for comments as well as for main items. That mean you can keep up with conversations without having to revisit the site to check whether anything has been added.
Commitment:
The ?social? aspect of social media means that tools are most useful when other people commit to using them too. Commitment will depend on people?s degree of interest in a subject, capability online, preparedness to share with others, degree of comfort in a new place, as well as the usability of the site or tool. If people are passionate about a subject and desperate to share and research, they will usually clamber over technical problems. But making things technically easier ? while desirable ? won?t usually gain people?s commitment on its own.
Communities:
Groups of people that connect using social networking technologies. The people in these communities often have common demographics and psychographics in addition to a common interest that pulls them together.
Community building:
The process of recruiting potential community or network participants, helping them to find involved.
Communitainment:
Coined by investment bank firm, Piper Jaffray, this term describes a trend involving consumers moving communication beyond a mere exchange of information to facilitate an exchange of content, ideas, and entertainment within an online social context. Examples, YouTube, Facebook, Twitter, Foursquare, etc.
Compensated Consumer-Generated Media (CCGM):
This is media where marketers pay consumers to do certain things, or when publishers compensate artists or content creators for submissions frequently based on their popularity, i.e. number of unique hits. Revenue-sharing models like Revver (potentially forthcoming on YouTube) apply an issue- or slant-agnostic approach to the compensation structure. Positive or negative, if your contribution draws the eyeballs (and provided you?re not using illegal content), you take a piece of the revenue. On the less savory side, if your video model is like PayPerPost, where contributors are outright paid to endorse or promote a product and the disclosure factor is submerged in murkiness, there?s a far higher risk and backlash factor.
Consumer Generated Media (CGM):
First-person commentary posted or shared across a host of expression venues, including message boards, forums, rating and review sites, groups, social networking sites, blogs, video-sharing sites, etc.
Consumer Generated Multimedia (CGM):
Consumer created sight, sound and motion components powered online using sites such as YouTube, MySpace, Facebook, iTunes, etc. This subset of CGM is more anchored to ?site, sound, and motion? components, each with the potential to dial up the effect and persuasiveness of the consumer storytelling. Visualization elevates drama, emotional resonance, and the ability to prove one?s case through documentation (one big reason TV commercials have been so hard for advertisers to shake). Video is far and away the most significant form of CGM2, and sites like YouTube and MySpace lead the pack. By and large, CGM2 reflects unaided, or organic, consumer content creation. It may implicate brands positively or negatively, but the marketer has no direct hand in its creation. The Kryptonite lock video is one of the earliest examples. Brands like Apple have seen plenty of CGM2 on both the positive and negative side of things.
Consumer ?Fortified Media (CFM):
Advertiser created digital media shaped and promoted by consumers through online commentary and debate.
Consumer-Solicited Media (CSM):
Often called ?co-creation? or ?participator advertising?, CSM involves an online advertiser who provides a format and invites visitors to add their content. Examples include ?create your own 30 second commercial?, ?upload your sponsor-relevant photo or video?, or ?send us your best recorded memory of how our brand impacted your life.?
Content Management Systems (CMS):
These are versatile software suites very important to social media, offering the ability to create static web pages, document stores, blogs, and wikis, among other tools. They allow consumers to make changes to a website without having to know code, a web designer, or any third parties. You still need a web developer to provide continuing technical support for situations beyond your cutting and pasting abilities.
Control:
Social networking is difficult to control because if people can?t say something in one place they can blog or comment elsewhere. That can be challenging for hierarchical organizations used to centrally-managed websites.Very perplexing to governments and government agencies, the best example of this was the Arab spring uprisings in the middle east.
Conversation:
Through blogging, commenting or contributing to forums is the currency of social networking.?At more length: A popular perception of bloggers is of people ranting on a virtual soapbox without knowing who is listening. While it may be true for some, the real rewards of blogging come from exchanges with others. Every blogger needs an audience ? and preferably one adding comments. Even better if another blogger picks up your item, adds a link and a little interpretation, publishes on their site, and puts a trackback to yours. That way you pick up readers coming in from the other site, and know from the trackback you have someone with whom to start a conversation. Even if there isn?t a trackback, you can set up searches to alert you when someone mentions your name, site or conversation thread on the Net.
Copyright:
Sharing through social media is enhanced by attaching a?Creative Commons?license specifying, for example, that content may be re-used with attribution, provided that a similar license is then attached by the new author. At more length: In the spirit of openness and sharing generally prevalent among social networkers, you will often find content labelled with a copyright license that allows you to re-use the material provided you provide an attribution. The Creative Commons site offers different licenses. One frequently used is Attribution-Share Alike, whereby you can alter and re-use the content provided you then add the same license. This may not appeal to people or organizations who like substantial control. Again, it is partly a cultural and personal issue, rather than a technical one.
Creative Commons License (CCL):
A copyright license that spells out how proprietary online content can be shared, reused or altered.
Crowdsourcing:
Refers to harnessing the skills and enthusiasm of those outside an organization who are prepared to volunteer their time contributing content and solving problems.
Culture:
Social media only works well in a culture of openness, where people are prepared to share. For that reason, commitment and attitude are as important as tools. Creative two-way communication and collaboration is unlikely to flourish in an organization where the norm is top-down control. When people in that sort of culture talk about networking they may have a hub and spokes model in mind, with them having some central control.
Cyberspace:
Widely used as a general term for the Internet or World Wide Web. More recently blogosphere has emerged as a term for interconnected blogs.
Default:
In computing, refers to the settings on any device that come ?out of the box?. It may be used loosely to suggest ?lowest common? ? so when trying to set up ways of collaborating online you may hear reference to email-with-attachments as the default. The challenge in social networking is that you may need to move from default mode to something customised to your requirements.
Democracy:
Social networking and media are potentially attractive to those who want to revive representative democracy, and those who promote participative approaches ? or both. Social media offers politicians and their constituents another communication channel. It also offers a wide range of methods for people to discuss, deliberate and take action. As to date, President Barrack Obama has been the most successful politian utilizing social media with voters.
Directory:
There are dozens of directories listing podcasts, serving as vertical search engines for podcasts; examples include iTunes, Yahoo! Podcast, Podcast Alley, Singing Fish, Podcast Pickle, etc.
Download:
To retrieve a file or other content from an Internet site to your computer or other device. The opposite is to download.
Download Fraud:
In a pay-per-download podcast advertising model, there is the possibility that someone could maliciously download a podcast to get advertising fees.
Source References for Blog:
CGM Glossary
Social Media Glossary
Wikipedia
Webopedia
Netlingo
Digital Dialogues
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This entry was posted on Tuesday, May 22nd, 2012 at 2:01 pm and is filed under Social Media Language & Terminology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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There are plenty of ways to get your flight school kicks with your smartphone or tablet ? this missile shooting Griffin chopper comes to mind ? but few manage to ooze as much style (or cost as much money) as Parrot?s AR.Drone 2.0. Getting the thing ready to fly is surprisingly simple. Once you?ve popped the battery into place, and turned the thing on, the Drone creates its own Wi-Fi network that the control device connects to. From there, just fire up the FreeFlight app on your iOS or Android device and you?re off to the races.
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Public release date: 23-May-2012
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