Health and wellness is poised to become a leading industry in the next decade or even sooner. The number of people who make it their goal to develop healthy lifestyles is increasing by the day. Consequently, a person?s life span may become longer, especially with the breakthroughs in science and medicine. The increasing proliferation of personal trainer marketing ads and campaigns both on print and online is only one of the many indicators of this trend.? With so many fitness programs and personal trainers selling so many ways and strategies to get in shape, how does one know which of them is the right one? Here are three ways:
Find a program that is holistic.
The fitness program, first of all, should be holistic. Being healthy involves not only the body, but also the mind and psychological well being of a person. Just as obesity affects every facet of life, reversing it will cover all corners as well. A fitness program that offers only an exercise regimen will not suffice. Statistically, most of those who commit themselves only to rigorous physical activity to shed pounds are still susceptible to gaining twice the weight they lose.
Increase in weight is not entirely attributed to eating habits of people. It plays a role, for sure, but the unhealthy choices that people make have a deeper cause to it. Stress, for instance, triggers consumption of high-fat, high-sodium, and high-sugar food. A fitness program should confront such root causes and provide people with a systematic and sustainable approach to overcoming stress and other psychological reasons for overeating.
Your fitness program should be grounded in science
There is such a prevalence of ?lose-pounds-quick? fitness programs. Many of these health packages and personal trainer marketing strategies are driven more by profit rather than genuine concern for people who wish to lead healthier and longer lives. Instead of seeking more permanent approaches that will help people get and stay fit inside and out, they have the propensity to introduce methods of drastic weight loss without considering the serious biological implications of a sudden drop in body weight.
How the body works in burning and supplying energy is taken into account if the fitness program is indeed based on sound science. On the road toward a healthier physique, a program measures the pounds and the cholesterol levels, along with the rest of the fluids and fats in the body. This objectivity is also translated in the way fitness goals are set?they should be unique and tailor-fit to each individual. It is measurable and achievable in weeks and months.
Is there evidence?
Finally, fitness programs offered by personal trainer marketing plans should have ample evidence to back up their claims. While the modern media, to include Internet, are replete with testimonies of men and women who have become leaner and healthier as a result of certain programs, it is still advisable to verify and make inquiries, to test the empirical data, so to speak. Placing a call or sending an email asking for more information is one way to gauge the enthusiasm and sincerity of a personal trainer or a fitness program.
Call us at 303.242.5434 to schedule a consultation.
Source: http://www.getitbacksystem.com/2012/07/how-to-evaluate-personal-trainer-marketing-offers/
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